SOCIAL NETWORKS AND MASS BEHAVIOUR
Course given at Almo Collegio Borromeo


PRESENTATION

BIBLIOGRAPHY


PRACTICAL INFORMATION



Presentation

The most dramatic event in  "Robinson Crusoe", is the meeting with Friday, something that radically changes  Robinson's behaviour and perspectives; in fact when we bargain, cooperate or fight  with other human beings we are faced with problems entirely different from those we are facing when alone against "nature".

We can distinguish two different social environments in which we may act:
interactions with few agents (Games) and interactions with many agents (Crowds). These are qualitatevily different.

In the first one the other agents are as rational as we are, we know what their preferences are and we can weigh their statements; typical instances may be a chess  or poker play, companies evaluating their optimal behaviour, including bribing and collusion, before an auction of government owned goods or bargaining before the election of the faculty dean. Interactions of this type are studied in Game Theory, see below or  here  pan for more references on it.

In the second one we interact with a crowd of agents of which we know very little and whose statements we are unable evaluate critically. The outcome, observed since a long time, is that the collective behaviour of crowds may be so  irrational as to go against the interests  of all agents forming it. Typical examples of crowd behaviour are outburst of riots, climactic moments in revolutions, reactions to political campaigns or, more generally, the shaping of opinions via media or Internet. In all these case the individual features of agents tend to be less relevant than the net of relations between each other.
These nets, technically referred to as "social networks" exhibit common features and can be studied with similar means in many different contests.
 
In the lectures at Collegio Borromeo I will concentrate on the study of this type of phenomena, that go beyond the field of interest of Game Theory.
  We will define the concept of social network and show some examples of them ( such as the network of personal acquaintances, collaborations between researchers or actors, Internet links etc.). Then we will study their morphology and then what could be called their embryology, i.e. how they are formed and grow.
Finally the way they they perform and how information spreads among them will be investigated. The last lectures will be devoted to the technical tools used to analyze them, i.e. the theory of random graphs and some rudiments of statistical physics.



Bibliography

Some classical texts

CondorcetM. de, "Essai sur l'application de l'analyse à la probabilité des décisions rendues à la pluralité des voix" ,Paris, 1785.
Interesting comments are here: (references pointed by Valeria Ottonelli)
B. Grofman and S. L. Feld, “Rousseau’s General Will: A Condorcetian Perspective.
 American Political Science Review, Vol. 82, No. 2 (Jun., 1988), pp. 567-76.
D. M. Estlund, J.Waldron, B. Grofman and S. L. Feld,
“Democratic Theory and the Public Interest: Condorcet and Rousseau Revisited."
 American Political Science Review/, Vol. 83, No. 4.(Dec.,1989), pp. 1317-1340.

Elias Canetti: "Masse und Macht", Frankfurt, 1995.
Trad. It "Massa e potere", Milano, 1981.
Engl.Transl. "Crowds and Power", Publisher: Farrar, Straus and Giroux, 1984.

G. Le Bon: "Psycologie des Foules", 1895
available on    http://classiques.uqac.ca/classiques/le_bon_gustave/le_bon_gustave.html
  Engl. Transl. "The crowd", Dover Publications, 2002.

G.Tarde:  " L'opinion et la foule", Paris, PUF, 1989.
available on    http://classiques.uqac.ca/classiques/tarde_gabriel/tarde_gabriel.html.

S.Freud:  " Massenpsychologie und Ich-Analyse / Die Zukunft einer Illusion." ,Fischer, Frankfurt.

W. McDougall, "An Introduction to Social Psychology", 1906, available here

Granovetter:  "The Strength of Weak Ties." American Journal of Sociology, 78 (May): 1360-1380.
available on http://www.stanford.edu/dept/soc/people/faculty/granovetter/documents/TheStrengthofWeakTies.pdf


On strategic interactions

G. Giraud : "La theorie des jeux " Flammarion, 2000.

K. Ritzberger: "Foundations of Non-Cooperative Game Theory", Oxford University Press.

J. Weibull: "Evolutionary Game Theory", MIT Press.

B. Sandholm, "Deterministic Evolutionary Dynamics". Forthcoming, The New Palgrave Dictionary of Economics , 2nd edition.
Available
on
http://www.ssc.wisc.edu/~whs/research/ded.pdf

To get more information send a click to P.P.  pan


To learn the technical tools

B. Bollobas: "Random Graphs", Second Edition, Cambridge, 2001

Rick Durrett: "Random Graph Dynamics", Cambridge, 2007

Newman: "The structure and function of complex networks"
available on http://arxiv.org/abs/cond-mat/0303516

A. Barabasi: "Statistical mechanics of complex networks"
available on http://arxiv.org/abs/cond-mat/0106096

Dorogovtsev, Mendes:" Evolution of Networks"
available on http://arxiv.org/abs/cond-mat/0106144




On the relation with economic theory

Matt Rabin  (1998) "Psychology and Economics", Journal of Economic Literature 36(1) 11-46

Alvin Roth (1995) "Introduction to Experimental Economics" chapter 1 of Kagel and Roth, Handbook of Experimental Economics



Schedule of classes

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